Why move to Denver from Silicon Valley? The jobs, says new $500K campaign by Colorado tech industry
Monday, April 16, 2018
Forget the appeal of half-price homes or the great outdoors. Colorado’s tech community launched a campaign Monday to tell Silicon Valley and Bay Area tech workers — and companies — that Denver has a thriving technology ecosystem with plenty of good jobs.
Pivot to Colorado, a $500,000 effort supported by state agencies and at least nine tech companies, doesn’t hide its goal to recruit tech talent to fill openings in a state with one of the lowest unemployment rates in the nation. The site says it clearly, “This is a poaching strategy.” Using billboard ads and digital marketing, the message is aimed at those who want to “really make a difference” and join a tech hub that “grows through community rather than competition,” according to its website.